Australia’s biggest telecommunications providers are experiencing falls in market share as challenger RSPs close the gap.
In the quarter that ended in September, big players in the National Broadband Network (NBN) market saw their shares decrease by over 123,000 residential services.
According to the Australian Competition and Consumer Commission (ACCC), Telstra, TPG, Optus and Vocus combined market share dropped by 1.6 percentage points to 85.8 per cent, with Telstra experiencing the largest fall in market share, down 0.6 percentage points to 42.7 per cent.
Superloop and Aussie Broadband had the largest increase amongst smaller providers with their market share increasing 0.3 percentage points.
Other providers gained over 140,000 services in the September quarter, increasing their combined market share to 14.2 per cent, up from 12.6 per cent in the June quarter.
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Superloop CEO Paul Tyler speaking at an investor day event, that Superloop had ambitions to secure a four-to-five percent slice of the fixed market, and help power other challenger brands to similar growth.
“The internet market in Australia is unnaturally structured,” Tyler said. “All the enablers are there to have a natural level of competition but that hasn’t happened as yet.
“We believe that’s going to happen in the fixed internet market as well – substantial growth in the challenger segment, to the point that it’s our belief that the natural level of challenger participation in this market will be in the order of 30 percent,” Tyler said.
This is being proven in the latest report from ACCC show that the smaller providers increased their combined market share by 1.6 percentage points, which is about double the rate of the previous three quarters.
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